Lessons: 12Length: 1.6 hours
- Overview
- Transcript
2.3 Avoiding the Big Design Traps
Clients have some interesting expectations of the design process. They often want to see speculative design and even more than one concept. Be warned: these do nothing but damage the final result. In this lesson we discuss how to realign clients’ thinking.
1.Introduction
1.1Introduction02:26
1.1
Introduction
02:26
2.Initial Stages
2.1Laying the Groundwork09:58
2.1
Laying the Groundwork
09:58
2.2Setting the Right Focus09:56
2.2
Setting the Right Focus
09:56
2.3Avoiding the Big Design Traps11:23
2.3
Avoiding the Big Design Traps
11:23
3.Decision Making
3.1Agreeing Aesthetics09:34
3.1
Agreeing Aesthetics
09:34
3.2Engaging Over Structure and Content10:34
3.2
Engaging Over Structure and Content
10:34
3.3Be Scientific10:10
3.3
Be Scientific
10:10
3.4Presenting Design09:23
3.4
Presenting Design
09:23
3.5Getting Quality Feedback06:07
3.5
Getting Quality Feedback
06:07
3.6Dealing With Politics08:21
3.6
Dealing With Politics
08:21
3.7Encouraging Ownership07:06
3.7
Encouraging Ownership
07:06
4.Conclusion
4.1Conclusion01:14
4.1
Conclusion
01:14
