Adding an online store to your website or creating one from scratch is a great way to increase your business revenue and reach new customers. This is especially true if you’re a small business owner looking to expand your customer base without the big budget needed for another physical location.
Incorporating an online store, or in other words, adding eCommerce functionality is an affordable way to spread the word about your business online and reach people beyond your regular business location.
When it comes to building eCommerce websites, a great design, no matter which eCommerce platform you’re using, is a must. A well-designed, responsive, and eye-catching template will put your products in the spotlight and help skyrocket your sales.
Whether you’re a business owner looking to create a new online store, or a web professional that is helping your client with their eCommerce setup, working with a top-notch site template gives you a leg up.
Build an Effective eCommerce Store With a Great Design
When shopping for an eCommerce website template, you should keep an eye out for some important features to make sure you're delivering the best possible experience to your visitors. These features include:
- A responsive and mobile friendly design.
- A template that allows for featured product images.
- A cart that automatically updates.
- Customizable design options.
- Product variation features.
- Customer support included.
You can find all of these features packed into our eCommerce website templates on Themeforest and Envato Elements. Here’s a look at some of our best-selling, most popular site templates trending right now:
2020's Best Selling eCommerce Website Templates
In this post, we showcase the best eCommerce website templates for 2020 and beyond. These are all either new themes or have been freshly updated.
Best eCommerce Website Templates for 2020
Here are over 15 fresh site templates perfectly suited for eCommerce stores. They have the features you need to get your online store (or that of your client’s) set up quickly with a great design. So, you can start featuring your products and generating sales online!
Wokiee offers great flexibility and design tools that give buyers total control over their eCommerce website. Support forums and video tutorials to help with setup are extremely popular with anyone who purchases Wokiee, and have helped it earn a solid 5.0 rating.
This premium Shopify theme includes a host of bonus apps, which would ordinarily cost hundreds of dollars:
- Instagram shop/feed
- Related products
- Special Price Countdown
- Quick view
- And many more!
It’s testament to the Shopify platform that so many of the top eCommerce themes on Themeforest are Shopify themes. Gecko is one such example, and with thousands of sales to its name and a near-perfect rating.
Gecko is ideal for online fashion stores, handmade and craft products, organic produce, furniture, and much more. It offers 15+ homepage layouts, 8+ shop layouts, and a wide range of product page layouts, all of which work superbly on mobile too.
Supro is a relatively new theme on the scene, created by seasoned Magento developers ArrowHiTech. Featuring some really slick and varied design options, Supro is a superb way to show off your product range.
Built on Magento’s default theme, combined with Front-end CMS Page Builder, with 36+ block elements and MGS Theme Settings, Supro is highly compatible with third party extensions.
Available on Envato Elements, Cosi has some very stylish and varied layouts for fans of WooCommerce. Built with modern, open design in mind, its typography and visuals are bold and slick. The screenshot below is taken from one of its minimalistic fashion variants; go and check out its tech demo and its organic store demo to appreciate just how much is on offer!
This is sleek, simple, and one of the best eCommerce website templates out there! Sliders also help to bring the products onto the screen in a sophisticated way. Released in 2019, the developers behind Rogan have wasted no time designing plenty of demos so you can scroll through the options and find the best match for your business. The eCommerce demo in particular is ideal for retail and can be edited based on the products you’re looking to sell.
iOne is a massive theme, considering its minimalistic nature! More than 12 specific demos and too many layout variants to list, Instagram integration, AJAX cart and wishlist, Flexslider, autocomplete search, grid and list layout toggle, quick view popup, layered navigation–jump in and see for yourself.
Porto is a responsive Magento template featuring 18 different homepage layouts including a full-width layout. Your products can be displayed in a variety of grid column sizes; from two to eight and individual category pages can draw your visitors in with a gorgeous slideshow or a parallax background.
Other features include unlimited color options, integration with Google Fonts, unlimited header types, product pages which include product variations, custom design blocks, and more than 300 customization options in the admin panel. You can easily import sample data into Porto so you can get your online store up and running as quickly as possible.
Updated to version 3, Journal is an OpenCart template with more than 2,000 editable options to give you total control over your store. It’s a versatile template that can adapt to both simple and complex shops, depending on your needs.
Journal includes multiple-level menus which let you build complex navigation with unlimited sub-categories, responsive design, full-screen backgrounds which can also be tweaked to include slideshows, the ability to create your own custom product sections as well as using the standard sections such as Featured, Specials, and Bestsellers. This template also includes unlimited color options, the option to modify any of the pre-existing skins and save your own, and much more.
Another highly rated template, Wanium has scored an average of 4.79 out of 5 stars—not bad! With plenty of demos to choose from, you can see how this eCommerce template can be adapted based on the wares you're looking to sell.
The Shop Clothes demo for example is a strong theme that effortlessly combines video with static imagery. The video header is the perfect spot to bring to life new collections and begin to tell your brand’s story. Plus, for only £16, this is a high-quality theme at a great price.
Warehouse is a clean and responsive Prestashop theme which takes advantage of many advanced modules and modifications like rollover images, clean cart, sliders, and more. Warehouse is based on the Bootstrap framework which means your store will look good no matter what device your visitors are using.
Other features include a theme editor which gives you advanced control over the design of your store, the ability to view individual product pages without the need to reload the page, autocomplete search, a blog module, countdown modules, product labels, and more.
Ella is a beautiful Shopify template with real heritage. Originally created in 2014, Ella has been maintained and updated ever since (currently at version 3.0.0), racking up thousands of sales in the meantime! It features large banners which can showcase your most popular products to instantly catch the attention of your visitors.
Ella includes a special category module to display all categories, filterable products, integration with Google Fonts, unlimited color and style options, custom links and icons for social media, the ability to display payment options, product variations, and support for Google Rich Snippets.
On top of this, Ella comes with a related products slider as well as a slider for recently viewed products, which are guaranteed to boost your conversion rates.
Fastest is a Magento site template created to not only look great, but also to load fast. It includes 10 uniquely designed demo websites and multiple layouts for category and product pages.
With Fastest, you can display various promo banners and testimonials to wow potential customers with gorgeous sliders. Other features include unlimited colors and fonts, a portfolio page, social sharing, a responsive design, configurable product grids, vertical mega-menu, a price filter, and more.
Fastor is a modern, powerful OpenCart template with tons of options. Included modules and demo content allow you to create your store in just a few clicks. What sets Fastor apart is the ability to manage multiple stores from one admin panel. Fastor was built on the Bootstrap framework ensuring responsive design across all devices.
Other notable features include advanced settings panel which allows you to change the type of each module for your store, multiple color schemes, unlimited font combinations, 67 pre-made skins, custom hover effects, auto-update price on product pages, cloud zoom on product images, and much more.
Market is a responsive multipurpose Magento theme which is fully customizable and suitable for any store. The template integrates with various Magento extensions such as SM Camera Slider, Vertical Mega Menu, SM Tab Listing, SM Categories and others.
Market offers eight different homepage layouts, various color and font options, four header styles, stunning slideshows and quick product views, Rich Snippet support, highly customizable static blocks, and a powerful search box which allows your customers to quickly find products by entering directly the product name, description, price, and SKU.
Everything is a truly remarkable bundle of great looking premium themes for Magento. Templates include various styles: creative, unique, flat, material design, clean, elegant, minimal, minimalist, simplicity, generic, common, modern, luxury, outstanding, eye-catching, retro, and vintage which makes them suitable for any niche and any type of eCommerce website.
This bundle includes 11 different custom designs for a variety of niches such as fashion, games, electronics, apps, and others. All templates in this bundle feature responsive design, gorgeous imagery, advanced customization features, product customization options, and more.
If you have a wide product catalogue and want users to find relevant products quickly and easily, then this is a great option for you. As you can see from the Store demo, products are separated according to men’s, women’s, children’s, and accessories.
You only need to briefly head to the reviews section of this theme to see how highly praised it is for topics including customizability, design quality, and flexibility.
The templates also come with the custom Pearl slider, aimed at effortlessly creating and managing responsive slideshows with seamless transitions.
Luxurious sliders and full-width imagery give this eCommerce template an elegant feel. The ability to layer photography behind text also adds to its unique feel.
It has everything you’d expect from the best retail website templates—from an email sign up box, to a blog, to subtle visual cues like mini ‘sold’ signs on products, plus the ability to favorite the product without leaving the homepage. Features like these all help to make the user experience as seamless as possible.
If you’re looking for cool and design-focused, then this is one of the best online store templates out there! You just have to cast your eye on the Arredo template for a few seconds to see how well it would work for chic homeware or uniquely styled products.
Ultimately, this is a template that removes any unnecessary features to product on the number one priority of eCommerce websites: its products.
Another versatile template that screams cool, Depot’s various templates feature furniture and homeware. However, its effortless simplicity mean it could work for a whole host of other products too.
A great feature of this template is its ability to combine imagery with content blocks reserved for headlines or further text without it losing its minimal aesthetic. Subtle movements when users scroll over imagery also help to bring the site to life.
Last but certainly not least, this is one of the best web templates for eCommerce—in part due to its customizability!
There are lots of distinct demos to choose from so you have the freedom to find the best fit, but they all come with useful features like variable products so users can pick their product color, size, style, etc. Plus, there’s a wishlist functionality and an optional top header. Let your creativity run wild!
9 Quick Tips on Best eCommerce Practices
When building an eCommerce website, it’s important to follow best practices to ensure your online store will be a successful venture. Here are some of the tips to follow to get you started on the right path.
1. Include a FAQ Section
No matter how simple your store is or how clear your copy, there will always be customer questions that arise over and over again. Make sure to take note of these questions and include them on a page or a section in your store, then add it into your main navigation.
2. Add a Live Chat Widget
A Live Chat option can help turn reluctant visitors into guaranteed buyers by helping them make a decision and answer their immediate questions.
3. Clearly Label Your Sale Section
Recent studies have shown that a large portion of online shoppers are looking for a separate section of products on sale. Give yourself a head start and group all your on-sale products together in one section which is easily to find on your homepage.
4. Include a Search Box
Make it easy for your visitors to find what they are looking for. If you can incorporate autocomplete suggestions in your search bar like in the case of Warehouse, or a give them the ability to search not only by category but by product name, SKU, description, or price like in Market, even better.
5. Use Customer Browsing History for Personalization
Creating a personalized customer experience is extremely important in eCommerce. Metrics such as location, traffic sources, what customers bought, and what pages they viewed can greatly improve your customer service, foster loyalty, and improve sales.
6. Add Big and Beautiful Images
Images are a big part of eCommerce. Make sure your template has the ability to show big product images, display product galleries, and consider giving them the option to zoom in or view your product in a 360-degree view like in the Ultimo or Fastor eCommerce site templates.
7. Insert Clear and Compelling Call to Actions
Your product images are just one part of a bigger puzzle. Great calls to action are the other part. Make sure each product is accompanied by a call-to-action that clearly states what the user should do next.
8. Incorporate Customer Reviews
It’s basic human nature to see what others are saying about a product before we make a purchasing decision. If you have customer reviews, don’t be afraid to show them. However, they don’t have to be displayed front and center. You can safely place them lower on your product pages to leave enough space for a product description and your call to action.
9. Have a Clear Shipping and Return Policy
Your customers like to know all the details before making the final decision about purchasing, this includes your shipping and return policy. Don’t leave them in the dark. Have a section on your website that clearly outlines your shipping and return policies as well as your contact and customer support information. Give them confidence to purchase from you.
2020 eCommerce Design Trends
Not only is it the right thing to do, but more and more, we’re seeing a move towards people designing with accessibility in mind. By following the Web Content Accessibility Guidelines, you’ll make your website as easy as possible for people with disabilities to access it. This will include ensuring you use bold contrasting colors to make text as easy as possible to read for people who are hard of sight (amongst many other things).
Take a look at our Web Accessibility: the Complete Learning Guide or dig into the following recommended article to see why accessibility matters:
This trend has been around for some time, but it shows no sign of disappearing. Especially within the context of eCommerce, the best retail WordPress themes will ensure users can find relevant content quickly and easily. Selecting a simple theme with minimal distractions can often be a sensible way to go.
3. Bold Colors and Fonts
Bright color schemes against minimal design are predicted to be the go-to for web design in 2020. Many of the best eCommerce templates provide the option to adapt color schemes and font sizes so your site can evolve with the trends!
4. Motion Design
Many of the eCommerce templates outlined include the option to add video—a handy feature as motion design is predicted to continue to make waves into 2020. Whether it’s adding GIFs to your website or incorporating a video into the header of your website, they can help to bring your products to life.
5. Split Screen Content
This couldn’t be more useful for eCommerce websites as it enables you to give equal weighting to two product types. Predicted to be a force to be reckoned with in 2020, if you want to feature both men’s and women’s products on your homepage for example, you could pick an eCommerce template that follows this developing trend.
Are You Ready to Launch an eCommerce Site?
Running an eCommerce site is not for the faint hearted. There are a lot of things that can go wrong if you’re not careful. However, with well-chosen eCommerce themes from one of our best-selling eCommerce templates and the above tips in hand, your online store is sure to start out on the right foot.
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