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25+ Best Free and Premium Shopify Themes for Beauty and Cosmetics Stores in 2023

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Read Time: 19 mins

A beautifully designed Shopify store attracts more traffic and better engages visitors. The more that customers immerse themselves in your products and content, the more positive results the sales figures and bottom line will see. 

Lammer - Beauty and Cosmetics Shopify ThemeLammer - Beauty and Cosmetics Shopify ThemeLammer - Beauty and Cosmetics Shopify Theme
Create an online cosmetics store inspired on Kylie cosmetics Shopify with a theme.

For beauty and cosmetic stores an attractive design is a no-brainer. Shopify themes help you design the kind of store that will stand out from competition by reflecting your style. 

Beauty and Cosmetics Succeed With These Shopify Store Examples

Beauty and cosmetics brands do really well with Shopify; possibly the highest profile example of this being Kylie Jenner and her successful stores Kylie Cosmetics, Kylie Skin, and others.

In fact, Kylie cosmetics Shopify beauty stores are so successful that surges on product launches are a genuine risk; once that tweet or Instagram post announcing a new product goes out shop admins can expect a mad rush to the checkout.

Kylie Skin and Cosmetics on ShopifyKylie Skin and Cosmetics on ShopifyKylie Skin and Cosmetics on Shopify
Kylie Skin and Cosmetics on Shopify

Shopify has dealt with this phenomenon in all kinds of ways, but its reliability and server stability has allowed Kylie launches to go ahead without any issues.

“What Kylie’s story proved is that entrepreneurship takes on many forms. That bombshell and business savvy aren’t mutually exclusive. And, that the future of entrepreneurship is what you make it.” – Shopify
Kylie cosmetics Shopify beauty storesKylie cosmetics Shopify beauty storesKylie cosmetics Shopify beauty stores
Kylie cosmetics Shopify beauty stores are an awesome source of inspiration

If you want to follow the Jenner's footsteps, then take a look at Kylie cosmetics Shopify store. It's fully responsive and has a clean and minimalist design. It's no doubt Kylie cosmetics Shopify beauty stores are experts on their field. 

If you give it a read, you'll get some useful inspiration and the story behind Kylie cosmetics Shopify beauty stores.

And so it’s no coincidence that Shopify also powers the beauty eCommerce for sibling Khloé Kardashian’s denim line “Good American”, which famously brought in $1M worth of sales on its launch day.

If Shopify can handle Kardashian-levels of store traffic, it’s clearly a beauty eCommerce platform worth considering for your cosmetics and beauty website.

Stunning Beauty and Cosmetic Shopify Themes on Envato Elements (With Unlimited Use)

Now, after reading everything about Kylie cosmetics Shopify beauty stores, you can find loads of awesome and stylish Shopify themes on Envato Elements.

It’s a great offer: download as many as you want for a single monthly fee. 

The best Shopify themes for beauty are on Envato Elements.The best Shopify themes for beauty are on Envato Elements.The best Shopify themes for beauty are on Envato Elements.
The best Shopify themes for beauty are on Envato Elements.

Shopify themes on Envato Elements cater for all kinds of niches, but we’re going to run through the best themes for cosmetics and beauty, whether you’re selling makeup and beauty products, targeting women or men, or even promoting a health and beauty spa.

Let’s take a look at the best beauty Shopify stores and makeup themes! Have a look at all of these premium Shopify store examples before choosing the one that works for you!

1. Comfortic—Clean Responsive Beauty and Cosmetic Shopify Theme

Comfortic is one of our newest and best Shopify themes for beauty. This Shopify cosmetics theme comes with a drag and drop page builder for a quick and easy customization process.

Use this beauty eCommerce theme to sell cosmetics, makeup, perfume, skin care products and more. If you're looking for a decent makeup themes, some of its best features are:

  • Based on Bootstrap 4
  • Includes Google's Rich Product Snippets for SEO optimization
  • Responsive Design
  • Built with CSS 3 and HTML 5
  • Google Web Fonts Integration
  • Newsletter Signup Popup with Mailchimp Support
  • Product Image Size Settings
  • Multilevel Navigation

Get started with Comfortic

Comfortic - Clean Responsive Beauty  Cosmetic Shopify ThemeComfortic - Clean Responsive Beauty  Cosmetic Shopify ThemeComfortic - Clean Responsive Beauty  Cosmetic Shopify Theme

2. Sasha Cosmetics Shopify Theme

Sasha Cosmetics Shopify theme is a stylish theme that is easy to use. One of the great Shopify store examples, it employs a drag and drop editor so you don’t need to know any coding to use it. It comes with all the essential features your online business might need including product filters, Ajax cart, wish-list, multi-currency, quick links, and product badges. 

Sort products in multiple ways such as by featured, best selling, alphabetically, date and price.

Get started with Sasha

Sasha Cosmetics Shopify ThemeSasha Cosmetics Shopify ThemeSasha Cosmetics Shopify Theme
Sasha Cosmetics Shopify Theme

3. Sheena—Cosmetics Shopify Theme

Looking for Kylie cosmetics Shopify inspiration? This cosmetics store theme is a great choice. It might be one of the best Shopify themes for beauty. It's loaded with responsive design, so it looks good on any device.

Showcase products as a carousel and give clients the option to create an account and leave reviews. This retina and eCommerce ready theme is one of the best beauty Shopify stores themes we've got.

Get started with Sheena

Sheena - Cosmetics Shopify ThemeSheena - Cosmetics Shopify ThemeSheena - Cosmetics Shopify Theme
Sheena - Cosmetics Shopify Theme

4. Helen—Shopify Health, Beauty Cosmetic Store

If you want the best beauty Shopify store for your spa, check this elegant and modern option.

This cosmetics store theme works for a spa salon, nail salon, wellness center, healing center, and salons and beauty stores. Check its responsive design, slick slider, customer accounts, product carousel and many more useful features.

Get started with Helen

Helen - Shopify Health Beauty Cosmetic StoreHelen - Shopify Health Beauty Cosmetic StoreHelen - Shopify Health Beauty Cosmetic Store
Helen - Shopify Health, Beauty Cosmetic Store

5. Sofee—Beauty Cosmetic, Hair Salon Shopify Theme

No doubt, this is one of the best Shopify themes for beauty. Sofee features advanced sorting options, so your customers can get the exact beauty products easily from your inventory.

With this cosmetics store theme you can bring more clients from various countries to your store using the multi-currency option. Check this fully responsive and retina ready theme! One of a handful of first class Shopify store examples!

Get started with Sofee

Sofee - Beauty Cosmetic Hair Salon Shopify ThemeSofee - Beauty Cosmetic Hair Salon Shopify ThemeSofee - Beauty Cosmetic Hair Salon Shopify Theme
Sofee - Beauty Cosmetic, Hair Salon Shopify Theme

6. HerPride—Shopify Beauty Center, Cosmetic Shop

Her Pride is an awesome Shopify store example created for the online stores selling makeup, cosmetics, fragrance, lotions, skincare, accessories, and all beauty related products.

This is one of the best beauty Shopify stores, it's highly customizable and responsive ready.

Get started with HerPride

HerPride - Shopify Beauty Center Cosmetic ShopHerPride - Shopify Beauty Center Cosmetic ShopHerPride - Shopify Beauty Center Cosmetic Shop
HerPride - Shopify Beauty Center, Cosmetic Shop

7. Cosmify Fashion Cosmetics Shopify Theme

Cosmify is a fully responsive Shopify theme that comes with a very sleek and simple design to suit your cosmetic and beauty store.

Features in this Shopify theme include: mega menus, layer slider, Google Web fonts, product widgets, brands slider, Ajax add to cart, product image light box, and much more.

Get started with Cosmify

Cosmify Fashion Cosmetics Shopify ThemeCosmify Fashion Cosmetics Shopify ThemeCosmify Fashion Cosmetics Shopify Theme
Cosmify Fashion Cosmetics Shopify Theme

8. Eli Lipstick Nail Polish Store Shopify Theme

The Eli Lipstick fashion and cosmetic Shopify theme is a gorgeous theme for managing your online lipstick store. It's first class for cosmetics stores. This theme uses the latest Shopify SEO features and it’s easy to customize–no coding knowledge required. 

It comes with 5 types of mega menus, and sliders to help raise the quality of your content. Customers can set up accounts, register, login, change addresses and view past orders. Easily link a Mailchimp account to the built-in newsletter form, and customers can share what they like by Twitter, Facebook, Google+ and Pinterest.

Get started with Eli

Eli Lipstick Nail Polish Store Shopify ThemeEli Lipstick Nail Polish Store Shopify ThemeEli Lipstick Nail Polish Store Shopify Theme
Eli Lipstick Nail Polish Store Shopify Theme 

9. Dudu Cosmetics Store Shopify Theme

Dudu Shopify Cosmetics theme is packed with elements that will make your cosmetics website stand out from competitors. Customers may create accounts, register, login, change their addresses and view past orders.

They can sort products by price, A-to-Z, or newest in order to compare product prices. They can pay using multiple major currencies that are inbuilt with the theme. Finally, your customers can leave reviews on your website. We think this is a nice Kylie cosmetics Shopify inspiration. A great theme for Shopify cosmetics stores.

Get started with Dudu

Dudu Cosmetics Shopify ThemeDudu Cosmetics Shopify ThemeDudu Cosmetics Shopify Theme
Dudu Cosmetics Shopify Theme

10. Bardy—Beard Oil Shopify Theme

Bardy Beard Oil Shopify theme is perfect for selling varieties of beard oil. It’s quick to install. It has a neat, clean and simple design. It's equipped with a drag and drop editor that makes it easy to customize your website to reflect your unique style. It also comes with features like Blog Grid, Blog List, and Blog Sidebar that help you write content that engages visitors to your website. 

In addition, there are many options to feature your products like product badges/stickers, product details, product zoom, product popup, and more. 

Get started with Bardy

Bardy - Beard Oil Shopify ThemeBardy - Beard Oil Shopify ThemeBardy - Beard Oil Shopify Theme
Bardy - Beard Oil Shopify Theme

11. Simba Beauty Shopify Theme

Simba Beauty Shopify theme has three versatile templates that you can customize to suit the requirements of your cosmetics. Change colors, fonts, and background images through the theme settings. Create a seamless checkout experience for customers using your logo and color scheme. And you can also add a custom checkout header to your checkout screens of your makeup theme. 

To build a solid customer base and email list you can link your newsletter to MailChimp. Customers may also share your content by Twitter, Facebook, and Pinterest. Definitely one of the best Shopify themes for beauty.

Get started with Simba

Simba Beauty Shopify ThemeSimba Beauty Shopify ThemeSimba Beauty Shopify Theme
Simba Beauty Shopify Theme 

12. Beauty Store Cosmetics Shopify Theme

Beauty Store Cosmetics is a stylish and fashionable Shopify theme that displays beautifully across all devices from desktop to mobile. It comes with five different styles of the mega menu, eight types of header, and eight variants of the footer. You can display products in grid and list mode and also in a product owl carousel. 

Customers using this cosmetic stores theme may zoom to enlarge a product image and add a product to their wishlist, while the product color swatch gives them ability to see products in different available colors. For sales promotions there is a built-in timer countdown. Finally, you have the ability to integrate your store with Instagram. 

Get started with Beauty Store

Beauty Store Cosmetics Shopify ThemeBeauty Store Cosmetics Shopify ThemeBeauty Store Cosmetics Shopify Theme
Beauty Store Cosmetics Shopify Theme 

13. Triss Salon Barber Store Shopify Theme

Hair salons and barber stores sell a lot of services and products, so finding a specialized theme built specifically for this sector can be hard. 

The Triss Salon and Barber Store Shopify theme is built exclusively to address the problem. It comes with tons of features that make it perfect for the hair business. For example: 

  • Five types of Mega Menu
  • custom information widget
  • filter products by colors and other parameters using tags
  • an option to purchase the items without leaving current page
  • an option keep your items in wish-list

Finally it comes with an advanced slider feature to display your products in formats like: slider, carousel, hero scene, and featured product slider. 

Get started wtih Triss

Triss Salon Barber Store Shopify ThemeTriss Salon Barber Store Shopify ThemeTriss Salon Barber Store Shopify Theme
Triss Salon Barber Store Shopify Theme

14. Odour Perfume Shopify Theme

Odour Perfume is a very comprehensive cosmetics Shopify theme that will help you create an outstanding online store. It is quick and easy to install and comes with three home page variants, a dropdown menu, slider, and a video banner. 

In addition, you can use it for drop-shipping beauty products and it has features that are focused on helping you increase the reach of your business. It has Google Analytics for reports that give you a complete picture of your business. 

Finally, Odour Perfume Shopify theme comes with documentation that includes well commented HTML and CSS. 

Get started with Odour

Odour Perfume Shopify ThemeOdour Perfume Shopify ThemeOdour Perfume Shopify Theme
Odour Perfume Shopify Theme

15. Avery Hair Wig Shopify Theme

Avery is an elegant and artistic Shopify cosmetic stores theme. It has a sleek and smooth design provides a perfect solution for the stores selling hair, cosmetic, and skin care products. 

It is loaded with features that will allow you to build a website that attracts and keep buyers engaged. 

Front-end features include an attractive homepage, about us page, catchy inner pages and contact page. The pages are highly customizable using a drag and drop feature. You can change colors, fonts, background images.  

Get started with Avery

Avery Hair Wig Shopify ThemeAvery Hair Wig Shopify ThemeAvery Hair Wig Shopify Theme
Avery Hair Wig Shopify Theme

16. Be-You Cosmetics Sectioned Shopify Theme

Be-You Cosmetics Shopify theme is highly flexible and easily customizable. Its comes with advanced features that are guaranteed to make your store visible in a competitive market place.

These features include: 

  • Mega menu that shows product categories, sub-categories, and top links in a single area to provide a perfect way to your buyers to find whatever they need in a few clicks
  • Daily deal module that lets you set up countdown time for the daily and weekly deals
  • Newsletter where your customers can subscribe to keep informed about your latest products and special offers
  • Social network channels where your customers can keep updated with new products and sales

Get started with Be-You

Be-You Cosmetics Sectioned Shopify ThemeBe-You Cosmetics Sectioned Shopify ThemeBe-You Cosmetics Sectioned Shopify Theme
Be-You Cosmetics Sectioned Shopify Theme

17. Bonita Cosmetic Salon Shopify Theme

Bonita is a stylish and modern beauty/cosmetic Shopify theme. It is flexible and easy to use. It comes with features that help you create a professional online shop that engages your customers. Some of the features include: products sliders that allow you to display your products in attractive ways, an option to show products in a carousel, product sale labels, and a feature that allows customers to compare products by categories like prices, A-to-Z, and newest. 

You can allow customers to purchase items without leaving the current page, and they can pay with any major currency. Only the best beauty Shopify stores can offer that.

Get started with Bonita

Bonita Cosmetic Salon Shopify ThemeBonita Cosmetic Salon Shopify ThemeBonita Cosmetic Salon Shopify Theme
Bonita Cosmetic Salon Shopify Theme

18. Axii—Beauty Spa Shopify Theme

If youre looking for more Shopify store examples, this is one of our best Shopify themes for beauty and spas.

The theme is easy to use and mobile-friendly. This cosmetics store was created in accordance with the modern trends in the web design. It features a responsive design, customer accounts and ajax filters.

Get started with Axii

Axii - Beauty Spa Shopify ThemeAxii - Beauty Spa Shopify ThemeAxii - Beauty Spa Shopify Theme
Axii - Beauty Spa Shopify Theme

19. Muhil - Hair Wig, Hair Extensions Shopify Theme

Muhil is one of the best Shopify themes for beauty and hair. The Shopify store example was designed to create a wonderful Hair Wig and Hair Salon online shopping website.

The Shopify theme has a fully responsive design that works on any device. This cosmetics store also features a fantastic product carousel. 

Get started wtih Muhil

Muhil - Hair Wig Hair Extensions Shopify ThemeMuhil - Hair Wig Hair Extensions Shopify ThemeMuhil - Hair Wig Hair Extensions Shopify Theme
Muhil - Hair Wig, Hair Extensions Shopify Theme

20. Charmee—Perfume And Cosmetics Shopify Theme

Charmee is a great Shopify store example because is fully responsive, retina ready and eCommerce ready. This cosmetics store could be one of the best beauty Shopify stores for perfumes. All thanks to its attractive shop page layouts.

Get started with Charmee

Charmee - Perfume And Cosmetics Shopify ThemeCharmee - Perfume And Cosmetics Shopify ThemeCharmee - Perfume And Cosmetics Shopify Theme
Charmee - Perfume And Cosmetics Shopify Theme

21. Mika—Multipurpose Sectioned Shopify Theme

This multipurpose Shopify theme is a fantastic options for any online store you've got in mind thanks to its 20 demos. It's a great choice if you're looking for makeup themes.

Each of them are handpicked and tailor-made to suit their niches. This theme works great as a Shopify cosmetics store, as you can see in this demo. This theme is fully responsive and eCommerce ready.

Get started with Mika

Mika - Multipurpose Sectioned Shopify ThemeMika - Multipurpose Sectioned Shopify ThemeMika - Multipurpose Sectioned Shopify Theme
Mika - Multipurpose Sectioned Shopify Theme

22. Novetty—Responsive Shopify Theme

Novetyy is a nice multipurpose theme that can easily be adapted as a Shopify cosmetics store. If you're looking for Shopify store examples with a simple yet attractive design, this is for you.

Some of its coolest features are:

  • Powerful admin control panel
  • Fully customizable colors
  • 100% responsive and retina ready
  • Newsletter Popup supported
  • Ajax Add to Cart and Wishlist functions
  • Cross Browser Support: Chrome, Safari, Mozilla Firefox, IE 10+

Get started with Novetty

Novetty - Responsive Shopify ThemeNovetty - Responsive Shopify ThemeNovetty - Responsive Shopify Theme

23. Monspa—Elegant Wellness & Spa Shopify Theme

Spas are a big element of the beauty eCommerce world. This Shopify cosmetics theme allows you to promote your wellness center and to sell your cosmetic products. 

This beautifully designed Shopify store example is retina ready, fully responsive, and mobile-ready to ensure that your website looks stunning and work smoothly across all devices.

Get started with Monspa

Monspa - Elegant Wellness  Spa Shopify ThemeMonspa - Elegant Wellness  Spa Shopify ThemeMonspa - Elegant Wellness  Spa Shopify Theme

24. Dking—Multipurpose eCommerce Shopify Theme

Dropshipping is a business practice where you sell products from third party stores and you just send them to customers.

Dropshipping beauty products has been a hot trend this year. Take advantage of it and get a Shopify cosmetics theme built for it. This is one of the best cosmetic stores themes for this purpose.

This example displays fashion products, but you can easily use Dking for dropshipping beauty products.  Other nice features are:

  • 20+ Home Version
  • 80+ Drag & Drop Section
  • Ajax Popup Cart and Wishlist
  • Multiple currency support
  • Well Commented HTML and CSS files
  • Neat, clean and simple design

Get started with Dking

Dking  Multipurpose eCommerce Shopify ThemeDking  Multipurpose eCommerce Shopify ThemeDking  Multipurpose eCommerce Shopify Theme

See more cool dropshipping Shopify themes here:

25. BigSale—Unlimited Bootstrap 4 Shopify Theme

Looking for functional and clean makeup themes? We close the selection of Shopify cosmetics stores with this multipurpose theme that supports drop-shipping beauty products.

This cool Shopify store example includes a drag-n-drop website builder and other cool features like:

  • Based on Bootstrap 4
  • Google’s Rich Product Snippets for SEO optimization
  • Built with CSS 3 and HTML 5
  • Mega Menu
  • Ajax Layered Navigation
  • Lazy Loading Image
  • Display payment options

Get started with BigSale

BigSale - Unlimited Bootstrap 4 Shopify ThemeBigSale - Unlimited Bootstrap 4 Shopify ThemeBigSale - Unlimited Bootstrap 4 Shopify Theme

3 Free Shopify Themes to Try in 2023

You've seen the best Shopify theme for beauty products from our marketplace. Maybe you're just starting your cosmetics store or looking for Shopify store examples. It's possible you aren't ready to spend on premium Shopify cosmetics themes yet.

In that case, Shopify offers a few free Shopify themes you can try for your new online cosmetics store. Just remember that free Shopify themes offer very limited customization options. On the contrary, premium Shopify themes from ThemeForest give lifetime updates and customer support.

1. Free Refresh Theme Shopify 

Refresh theme Shopify is another of the popular free Shopify themes. It also includes two styles and a dynamic product grid. The Refresh theme Shopify works good for modern apparel and beauty product stores.

Free Refresh Theme ShopifyFree Refresh Theme ShopifyFree Refresh Theme Shopify

2. Free Sense Theme Shopify 

The Sense theme Shopify is one of the new free Shopify themes. This theme offers a slideshow and customer testimonials. It's a great starting point if you're looking for Shopify cosmetics themes. 

The Sense theme Shopify is better for small catalogs. It's a beauty eCommerce theme ready for you to use.

Free Sense Theme Shopify Free Sense Theme Shopify Free Sense Theme Shopify 

3. Craft Free Beauty eCommerce Theme 

Craft is a minimal free Shopify theme that could work as a beauty eCommerce theme.

It comes with FAQ page, product gallery and  its optimized for image galleries. This is also great if you're looking for Shopify store examples.

Craft Free Beauty eCommerce Theme Craft Free Beauty eCommerce Theme Craft Free Beauty eCommerce Theme 

4 Tips for Marketing a Shopify Cosmetics Store

Building your online store and launching it is just the beginning! Customers have to know that your store exists. There is very stiff competition. We can actually learn a lot from Kylie cosmetics Shopify beauty stores.

By knowing how to market yourself you will be able make a dent in the market and sell effectively. Here are some tips to help get your marketing game off the ground. 

1. Be Active and Visible on Instagram

As Kylie Jenner has proved time and time again Instagram is very supportive of brands. It provides a built-in and highly engaged audience.

Creativity and originality in how you present your store and products to an Instagram audience ensure you are going to build a following. So you heard it, take a cue from Kylie cosmetics Shopify beauty stores and keep your grid up to date. 

Beauty Instagram PostBeauty Instagram PostBeauty Instagram Post
Be active and visible on Instagram

These are leads that convert to loyal customers. You have the advantage of being able to interact directly with the audience and building trust. Adding a “Buy Now” button to your products is a big plus. 

2. An Email List Means Repeat Customers

Building an email list is building your repeat customer base. 

People in your email list end up becoming regular and loyal customers. Sending regular and interesting newsletter emails to your audience creates engagement.

Invest in a good email marketing platform like MailChimp and find creative ways to have visitors on your website sign up for your newsletter. 

3. Content is Still King

Blogs are powerful tools for store owners. Content helps raise SEO ranking. This means more traffic.

Post regular and interesting content that is useful for customers and that they can apply to their own lives to show that you have more to offer them than getting them to buy your stuff. Think of how knowledge you have gained in your niche can be useful to your customers. 

Beauty Blog. Young Smiling Lady Recording Vlog About Makeup Trends At HomeBeauty Blog. Young Smiling Lady Recording Vlog About Makeup Trends At HomeBeauty Blog. Young Smiling Lady Recording Vlog About Makeup Trends At Home
Post regular and interesting content that is useful for customers.

4. Take it to the Road

Traditional ways of marketing still work. 

You can hand out flyers. You can go to weekly markets. You just need a stall, card reader, and of course your products. 

Learn More About eCommerce and Shopify Templates

I hope you've liked the selection of the best Shopify themes for beauty and you've found some Kylie cosmetics Shopify inspiration.

Next up, after the useful marketing tips, I'd like to share with you even more helpful resources, so you can launch an amazing Shopify store.

Extra for web designers and developers: we've created this Shopify guide especially for you! If you'd like to learn how to build Shopify themes, check it out!

Discover More Shopify Themes From Envato

Before you go, let me share with you some of my favorite Shopify themes from our Envato markets.

If Kylie cosmetics Shopify beauty stores aren't your thing, I'm sure you'll find what you're looking for here: 

Launch an eCommerce Site With a Great Shopify Theme

The design of your store matters! Alongside performance it is the first thing visitors to your website take note of. Their first impressions may mean staying and engaging with your store or moving on to the next.

Have a look at our best Shopify themes and build your online store with a design that reflects your brand.

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Editorial Note: This post has been updated with contributions from Johnny Winter and Janila Castañeda. Johnny and Janila are staff writers with Envato Tuts+.

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