21 Best Shopify Online Store Templates (Updated for 2023)
Managing an online store can be difficult; it’s challenging to differentiate yourself in ever busier marketplaces.
If this is an issue you’re facing at the moment, you’re in the right place.



Below is a list of the best Shopify templates available on Themeforest to help you take your website and online business to the next level.
Every single one of these templates is perfect for getting your store noticed and racking up more sales! Choose from our selection of custom Shopify themes. Or browse for even more of the best Shopify themes on Themeforest.
4 Reasons to Choose Shopify for Your Online Store
You now know what Shopify is—but how about why you should use it?
Whether you’re designing your Shopify site for yourself or a client, read on for four stats that quickly explain why it’s an essential plugin for any eCommerce site in 2023 and beyond.
1. Sales, Sales, Sales!
Reported in October 2019, Shopify had totted up a total of $135+ billion in sales. If you fancy a slice, you know what to do.
2. It’s All About Mobile
According to Shopify’s latest figures, in the third quarter of 2019, 81% of traffic and 71% of orders on Shopify stores came via mobile devices.
This compares to 77% and 67% from the same quarter in 2018—so, it’s clear to see mobile is growing.
3. It’s Already Widely Used
With at least one million merchants worldwide using the platform, you’ll be in good company. Make sure you’re keeping up.
4. Tap Into the Market
And, if you think the number of merchants is high, then you’ll be even more impressed by the number of sales.
Reported in June 2019; there were 218 million buyers on the platform during the previous year alone—that’s more than 11 times the population of Australia.
Ensuring your website has Shopify capabilities means you’ll be able to tap into this strong and growing market.
21 Best Shopify Themes for Your Online Store
Envato Market (Themeforest) is home to hundreds of premium Shopify templates. With more being added each month, we recommend you check back regularly to see what’s new!



Now, let me show some of the best, most popular and best-rated custom Shopify themes from our single purchase marketplace:
1. Optimal—Multipurpose Shopify Theme
Optimal is best multipurpose shopify theme that you have ever seen which offers an exciting stylish design and exclusive features. Get rid of those apps and use drag-and-drop sections on every page.
Optimal is loaded with all the tools you need: speed, performance, flexible sections, predictive search, SEO, advanced product filters and much more.
This is one of the best Shopify themes.



2. Ella—Multipurpose Shopify Sections Theme
With almost 16,000 purchases, Ella is our best-selling Shopify theme. This is a well-designed, fully responsive and mobile optimized theme that will make your online store stand out from the competition.
It comes with 15+ homepage layouts, 7+ shopping pages and 9+ product pages, which makes it one of the most complete custom Shopify themes out there.



3. Fastor—Multipurpose Shopify Sections Theme
Fastor is one of the most popular Shopify themes we've got, and was crowned the best Shopify theme of 2019. It's not hard to see whey this is another best-selling theme:
- 87 ready-to-use homepage layouts
- 11 product page layouts
- Multiple product image ratios
- Hover effect
- Unlimited colors
- Social media widgets
- SEO optimized
- Custom footer and blocks



4. Woodstock—Fastest Shopify Sections Theme
Updated regularly since it launched in August 2019, the Woodstock Shopify theme is a relative newcomer to the block but it can certainly compete with many of the older Shopify templates when it comes to style!
It’s also been rated highly for customer support and feature availability, so it’s definitely worth checking out.
You can pick between light or dark theme options, as well as more than 12 homepage templates including fashion, retail, and electronics. It’s also been designed with fast loading times in mind—something that is especially important when you’re creating an eCommerce website.
After all, you don’t want your potential customers to bounce due to slow loading speeds. Let’s face it, time is money in this Woodstock Shopify theme! It's one of the best Shopify themes.



5. Wokiee—Multipurpose Shopify Theme
Wookie is our best-rated Shopify theme. It's a fast Shopify template for any online store ide you've got:
- More than 75 homepage layouts
- 6 product page variants
- 7 collection page options
- Multiple header and footer combinations
- Add 3D, VR and Youtube videos
- Instagram store integration
- Dynamic checkout buttons
- Mobile optimized
It's one of the best Shopify templates.



6. Manor—Clean, Minimal, Drag and Drop
Manor is one of the more versatile examples among the many Shopify templates featured in this post.
The Manor Shopify template comes with over 30 different homepage templates to choose from, plus 24/7 support, thorough documentation, as well as video tutorials. Its minimalist design is a great option for your Shopify store.
A beautiful custom Shopify theme.



7. Mantis—Minimal and Modern Shopify Theme
Oozing style, Mantis is an absolutely stunning and colorful Shopify template. It comes with a variety of different pre-made pages including a great collection of product pages.
It also features a few different pre-made sections to choose from, including footers and headers.
It has a fresh and uncomplicated design which makes it very appealing for all kinds of online stores.



8. Hebes—Modern Furniture Shopify Theme
Hebes is a lovely, minimal Shopify template. It’s perfect for eCommerce brands that want to put the focus of their websites on their products in an elegant and understated way. Just about every aspect of the design for this template screams high-end and high-quality.
The designers took care of every detail from unique item descriptions and ’add to cart’ UIs, to creative menus and list and product layouts.
It’s a large Shopify template and one of the most capable ones too.



9. Oreo Minimal Clean Shopify Theme
One thing to note about Oreo compared to typical Shopify templates is that it was made from clients’ requests. At its core lies a distinct and simple design that allows colorful images to highlight the products being shown off.
On top of that, the makers of the template made sure it was developed with the utmost SEO optimization in mind; including rich snippets, clean and well-structured code base, responsive integrations, and CSS + JS compression.



10. Elessi—Responsive Shopify Theme
Elessi is a perfect Shopify template for those with large eCommerce stores. It handles browsing extremely well. Elessi is highly optimized for speed which makes it ideal for handling large inventories.
Additionally, it’s one of the first themes to support Shopify AR! If you’re into exploring new technologies, Shopify AR is the perfect opportunity for you to take shopping experiences for your visitors to the next level.



11. Plant—Gardening and Houseplants Shopify Theme
Plant is designed specifically for the gardening, floral, landscaping or houseplants industries. It’s a clean and simple template that has strong minimal design style. Solid images in the demos highlight the importance of art direction for your own store.



12. Fona—Premium Multipurpose Shopify Theme
Fona’s design is one of those Shopify themes that’s so colorful and full of energy—what’s not to love? It features flexible and easily customizable layout pages including nine product display pages, seven homepages, numerous headers, and copious pre-made demos.
The template makes great use of Ajax transitions to make the shopping and buying experience a lot smoother and more intuitive for your visitors.



13. Helas—Minimal Shopify Theme
Helas is an incredible Shopify template because it’s clean and simple, yet bold! It has over 16 demos with gorgeous layouts, all of which make great use of spacing, typography, and imagery. If you’d like a Shopify store with creative visual design, Helas is for you.
The template also features free lifetime updates, wishlist support, advanced typography design options, sales labels, and customer reviews features.



14. Zyra—The Clean, Minimal Shopify Theme
Zyra is another one of the best Shopify templates on our list that combines simple design with large and striking images. It emphasizes design variations and customization with which you could potentially create an unlimited number of page layouts such as product displays, product lists/categories, sales, and landing pages.
If you want a template that lets you fully customize its look to something unique and truly yours check out Zyra.



15. Goodwin—Ultimate Responsive Shopify Theme
I really enjoy the Goodwin Shopify template because it’s extremely reliable. Not only is it updated regularly, it has prompt customer service, but it also has a large collection of design elements and demos that will work for any type of Shopify store.
Goodwin comes with over 14 ready-made homepage layouts as well as over 50 other pre-made pages. Notably, it has fifteen 5-star reviews on ThemeForest. Talk about impressive!



16. Minimog—The Next Generation Shopify Theme
Minimog is a Shopify theme that has something for everyone whether you're selling clothing or electronics. Select from more than 50 demos to get you started.
It's a highly customisable Shopify template that you can mix and match elements to create the perfect e-commerce store.
Furthermore, it's incredibly fast and responsive and already built for search engine optimization.



17. Zoa—Minimalist Shopify Theme
The default visual design of Zoa is one of my favorites on this whole list. It’s creative, interesting, inviting, and fun! The visual design is arguably minimal but the colors, images, and typography are what give this Shopify template its amazing sense of personality.
Zoa is 100% responsive, retina-ready, and SEO optimized. It features automatic price changes, built-in sliders, advanced menu layouts, multiple currencies, and Ajax transitions.



18. Precise—Shopify Multi-Purpose Theme
One of the best features of Precise is its optimization for speed and SEO. Stores with better SEO get more eyeballs, while faster sites make more sales because they lose fewer visitors.
On top of that, Precise does feature an attractive visual design with over 13 homepage demos and over 8 additional pre-made page layouts. It’s definitely an excellent contender on this list of the best Shopify templates.



19. Ciloe—Minimal, Clean and Beautiful Shopify Theme
Ciloe is a great Shopify template for drop shippers due to its integration with and support of Oberlo. Saying that, it will also work well for other types of eCommerce operations and stores as well. Ciloe’s layout design is wonderful and clean.
This Shopify template comes with an easy drag and drop page creator which makes it easy to use and customize. Additionally, Ciloe supports Ajax sidebar carts, infinite scrolling, sub-collections, and even a Facebook Messenger chat integration.



20. Moleez—Minimalist Shopify Section Theme
Moleez is optimized for the mobile shopping experience, which is a fantastic step towards growing your store. Moleez comes with a visual footer and header builder as well as a built-in mega menu. Its search feature is pretty creative and capable too.
All in all, it’s a highly versatile Shopify template that will make for a perfect online store. It's one of the best Shopify themes for 2023.



21. Shella—Multipurpose Shopify Theme
When it comes to custom Shopify themes, Shella is another brilliant option with almost limitless flexibility. With more than 80 pre-designed pages, the developers have done the hard work for you—there are even 15 unique homepage styles to choose from.
It’s also regularly updated and comes with plenty of features to make the user experience as simple as possible, such as the Vertical MegaMenu which visitors can use to find relevant information quickly.



4 Tips for Creating the Best Shopify Store
Choosing the right Shopify template is only the first step. Below are 4 tips that will help you make the most out of your new template and online store.
1. Optimize for Mobile
No matter the traffic situation on your store, if you invest the time in improving the shopping experience your visitors have on mobile devices, it will have a positive effect on your bottom line.
That’s because better experiences make buying easier—plus, websites optimized for mobile rank higher in search results. It’s a win win.
2. Invest in Quality Photography
Photographs are a key selling feature of many products—from hotel rooms to enamel pins and everything in between. Invest in a professional photographer or at least a professional photo setup to optimize your site’s visual representation of your goods.
High-quality photographs crank up higher conversion rates.



3. Invest in Email Marketing
Email marketing can absolutely move the needle for your sales. Wishlist reminders, abandoned cart emails, or the return of out of stock items can truly make a big difference.
They're different from the typical sales or promo email because you’re reaching out to someone who has already specifically shown interest in your products. Use email to nudge them a little to close more sales.
4. Use Shopify’s Resources
Shopify is a remarkable platform because it heavily invests in producing free yet high-quality content for their clients. Always read what they publish as it is fundamentally meant to help you create the best possible eCommerce business.
Learn More About eCommerce and Shopify Templates
I hope you've liked our selection of the best performing Shopify themes and the tips I just shared with you. Now, if you're still looking for more useful resources, check out these basic tutorials, our Shopify guide, and our free course!
- What Is Shopify?Maryna Petrenko31 Mar 2021
- How to Set up a Shopify StoreMaryna Petrenko14 Jun 2021
- Shopify Checklist: Things to Do Before the Site Goes LiveKeir Whitaker29 Jun 2015
- What Is eCommerce?Laura Spencer08 Jul 2021
- How to Use Shopify Themes to (Quickly) Make Online StoresBrenda Barron11 Jan 2018
Discover More Awesome Shopify Templates
Would you like to explore more custom Shopify themes?
You’ll love these roundups:
- 31+ Best Shopify Themes With Beautiful eCommerce Designs for 2023Brenda Barron20 May 2022
- 13 Best Multipurpose Shopify Themes 2023Aladin Bensassi27 Sep 2022
- 20+ Best Themes for Shopify Augmented Reality (Shopify AR)Brenda Barron28 Jun 2022
- 25+ Best Single Product Shopify ThemesBrenda Barron19 Aug 2022
- 15+ Best Premium and Free Themes for Shopify eCommerce BusinessesAladin Bensassi12 Jan 2022
- 10 Best Shopify Website Templates for Your Online StoreBrenda Barron12 Apr 2022
- 30+ Best Shopify Themes for Clothing and FashionFranc Lucas01 Aug 2022
- 25+ Best Free and Premium Shopify Themes for Beauty and Cosmetics Stores in 2023Franc Lucas01 Oct 2022
Build Your Shopify Store With One of the Best Shopify Templates on the Market
A beautiful website with a quality design and features can take your Shopify store to the next level.
This selection of the best Shopify templates features stunning templates, available right now on Themeforest, that can give you the perfect start in leveling up your business.
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Editorial Note: This post has been updated with contributions from Johnny Winter. Johnny is a staff writer with Envato Tuts+.