Lessons: 4Length: 25 minutes
Every website has at least one “call to action”, something it wants users to do. But persuading users to act is not always easy. Why, then, do some sites seem to have more success than others?
In this short course, you'll learn the secrets of persuasive design—the key techniques that encourage people to act. You'll learn about psychological triggers, persuasive copy, and how to design a compelling call to action.
1.Introduction
1.1Welcome to the Course00:31
1.1
Welcome to the Course
00:31
2.Persuasive Design
2.1Applying Psychology to the Web09:24
2.1
Applying Psychology to the Web
09:24
2.2Writing Persuasive Copy08:28
2.2
Writing Persuasive Copy
08:28
2.3Designing Better Calls to Action06:32
2.3
Designing Better Calls to Action
06:32
