Lessons: 4Length: 25 minutes
- Overview
- Transcript
1.1 Welcome to the Course
In this brief introduction, I’ll ask why some websites seem to persuade users to follow courses of action more effectively than others. We’ll talk about psychology and discuss what’s to come in the following lessons. Let’s begin!
1.1 Welcome to the Course
Every website has at least one call to action, something that it wants users to do, but persuading users to act is not always easy. Why then does some sites seem to have so much more success at this than others? My name's Paul Berg and I wanna share with you the secrets of persuasive design, the key techniques that encourage people to act. Join me and I will introduce you to subjects like psychological triggers, persuasive copy, and how to design a compelling call to action.
