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FREELessons: 4Length: 25 minutes

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Converting Visitors Through Persuasive Design

Welcome to the Course

00:31

Every website has at least one “call to action”, something it wants users to do. But persuading users to act is not always easy. Why, then, do some sites seem to have more success than others?

In this short course, you'll learn the secrets of persuasive design—the key techniques that encourage people to act. You'll learn about psychological triggers, persuasive copy, and how to design a compelling call to action.