Top 12 Tips for a Better WooCommerce Store

Do you want your WooCommerce store to stand out from the competition and attract traffic?

The right WooCommerce plugins can make your online store better and more successful. In this post, I'll share ten ways you can improve your store and show you the best WooCommerce plugins on CodeCanyon.

With the right tactics, you can gain repeat customers and increase your profits. On CodeCanyon, you will find plugins and themes that will help you implement these suggested tips so your website can see increased sales and profits.

1. Presentation Is Key

It can be viewed from the following perspectives:

aesthetic appeal
originality
clear product description

I'll discuss these concepts one by one.

Aesthetic Appeal

Final Tiles — One of the many gallery plugins available on CodeCanyon

The aesthetic appeal of your store gives it a signature look to distinguish it from others. Visually appealing stores create more customer engagement. Visitors to your website will stay longer and are more likely to buy or sign up for products and services you’re offering.

In addition, images improve your SEO ranking and make your website easier to find in search results. Make sure the visual appeal is consistent on all devices and browsers.

To achieve this, gallery plugins are perfect for elevating the look of your store and driving customer engagement.

Originality

Customers trust a store with quality product photos or videos. Your product photos should stand head and shoulders above every other website that uses stock photos. Conversion rates for online stores with original photos of their products are usually higher.

Clear Product Descriptions

Clarity reinforces trust. Use product descriptions that are clear and easy to follow. Your product categories should be precisely named and not ambiguous. Your warranty, guarantee, and return policies should be clearly explained and easy to follow.

Top-Selling WordPress Gallery Plugins for 2022 on CodeCanyon

Grab one of these WordPress gallery plugins to help you build outstanding visual appeal for your WooCommerce store.

There are many different kinds of gallery plugins available on CodeCanyon for your WordPress website. Let's have a look.

Unite Gallery

Unite Gallery makes creating beautiful image and video galleries for your WordPress website a breeze. It has 10 gallery layouts and over 120 options to choose from. This makes customization easy and fun. It includes support for four types of videos: YouTube, Vimeo, HTML5 video, and Wistia.

Global Gallery

With the Global Gallery plugin, you will be able to create filterable, fully responsive and adaptive galleries on your website from unlimited image sources. It comes with impressive features, including:

four gallery layouts
ten lightboxes
slider and carousel mode
integration with Visual Composer, Elementor, and Cornerstone

Justified Image Grid

Showcase your images in the most beautiful and authentic way without changing their original size by using the Justified Image Grid Gallery. There is no random cropping—it maintains the integrity of your photos. Combining Justified Image Grid gallery with Visual Composer (aka WPBakery) makes it possible to live preview any change of your carefully crafted galleries.

2. Easy Navigation Is User-Friendly

Is your store easy to navigate? Easy user-friendly navigation significantly enhances the experience of visitors to your website. It makes it easy for visitors to find, read about, and check out products. Make sure you have guest checkouts—not everyone wants to sign up. Let people buy with as few clicks as possible—if not, visitors will just leave.

Top-Selling Menu and Navigation Plugins for 2022 on CodeCanyon

Grab one of these menu plugins to help you build user-friendly navigation for your WooCommerce store customers.

There are many different kinds of menu plugins available for your WordPress website.

Let's have a look.

UberMenu

UberMenu is the most popular mega menu plugin on Code Canyon. It is fully responsive, provides its own mobile menu, and you can choose from multiple layouts, configure click and hover behavior, and show or hide content for different screen sizes. You can rapidly develop mega menus from your pages, posts, custom links, or any content! You can tweak menu colors, sizes, and fonts with the Customizer’s Live Preview.

Superfly Responsive Menu

Superfly is perfect for smooth navigation on desktop and mobile. The plugin can be used as a standalone navigation or compliment to your main menu. It creates vertical push navigation, sliding navigation, or static navigation. It also creates an icon toolbar or fullscreen menu.

Mega Main Menu

This clean, attractive menu plugin for WooCommerce and WordPress is rich with features like icons, fonts, sticky menus, mega dropdowns variations, and custom color schemes. It is easy to customize and you can place any content in dropdowns including links, text, images, widgets, and shortcodes. The menu is translation-ready, supports RTL languages, and is compatible with WPML.

Hero Mega Menu

Hero Mega Menu helps you create beautiful fully-responsive menus that can be as complex as mega menus or as simple as a dropdown. Creating and customizing menus requires only a few steps thanks to layouts, color presets, image background, icons, and more. You can even add your own styles with custom CSS. It's compatible with a wide range of themes.

WP Floating Menu Pro

WP Floating Menu Pro is a two-in-one menu for WordPress, comprising a page navigator and sticky navigation menu. With this plugin, you can add a smart-looking page-scrolling navigation bar to any WordPress theme or website in just minutes. All you need to do is define the sections on your website and create the one-page navigation menu.

3. Feature Best-Selling Products on Your Home Page

Have you seen stores that feature the product of the day on their homepage? This practice boosts the visibility of your products and your online store, increases their SEO ranking, and makes them easy to find in online searches. It also gives customers ideas about their next purchase. You can use sliders to display your products in ways that engage visitors to your online store.

Top-Selling Sliders and Carousels in 2022 at CodeCanyon

Grab one of these slider plugins to help you display best-selling products on your home page.

On CodeCanyon, you will find slider plugins to help you showcase popular products that are selling well on your website. Let's have a look.

Master Slider: Touch Layer Slider WordPress Plugin

The Master Slider WordPress slider plugin is compatible with WooCommerce. This premium image and content slider turns your WooCommerce website into an interactive product gallery. It has a large variety of WooCommerce slider templates to make your product image slider stand out and improve your sales.

RoyalSlider

RoyalSlider will knock the socks off your visitors with its clean design and professional functionality. Its native HTML5 fullscreen support makes it perfect for displaying high-resolution photography! You can create multiple sliders per page, even with different skins. You can also create vertical or horizontal thumbnails, bullets, or tabs for navigation. It also has touch swipe navigation support. You can't go wrong with a slider that is used by companies as diverse as Coca-Cola, Ralph Lauren, and Land Rover.

Super Carousel

Super Carousel is a high-performance WordPress carousel plugin. It supports posts, custom posts, taxonomies, custom taxonomies, YouTube, RSS feeds, and Flickr. In addition, it has a built-in template system, as well as filters and actions to make customization easy.

4. Upselling & Cross-Selling

Upselling and cross-selling boost sales and increase profitability for your online store.

If a customer is looking for a particular product, you can persuade them to buy a high-end, more expensive version of it. This is upselling.

When you suggest products that go with or complement an item that a customer is buying, this is cross-selling.

On CodeCanyon, you will find plugins that can make it easy for you to cross-sell or upsell.

You can use plugins that will help you:

suggest products that go together
suggest products related to what customers have bought
suggest alternative products if they can't find what they are looking for

Best Upselling and Cross-Selling Plugins on CodeCanyon

Here are a few popular WordPress plugins to boost your upselling and cross-selling efforts.

WooCommerce Boost Sales

WooCommerce Boost Sales allows you to add upsell or cross-sell products in your WooCommerce store.

WooCommerce Extra Product Options

Need further pricing options to grab your shoppers' attention? Extra Product Options is the WordPress product plugin you've been searching for.

You can create priced product options and addons, use conditional logic (within the form builder), build forms, style and validate features, and convert the variation attributes dropdowns to radio buttons, image swatches, and much more.

WooCommerce Notification

WooCommerce Notification displays recent orders on your storefront. It’s the online equivalent of a busy store and shows prospective customers that other people are buying your products.

Increase conversion rate by highlighting other customers that have bought products.
Display orders in real time for buyer validation and social proof.
Create a sense of urgency for visitors, and expose new products!

WooCommerce Frequently Bought Together

A great way to cross-sell items is to recommend items that are frequently bought together, and this plugin helps you do that either manually or automatically. Give it a try and watch your sales increase!

5. Call-to-Action Buttons Mean Increased Income

After doing the work of attracting traffic to your store and getting visitors to look at products on your website, you want them to take action. Place clear call-to-action messages and buttons on all pages on your website.

Add to Cart, Buy Now, Subscribe Now, Sign Up: these should be effortless to find. Using a strong call to action means increased conversion rates, which translates into increased income.

WordPress Button Plugins for WooCommerce

Call-to-action plugins like Buttons X guide your website visitors to take the appropriate actions.

Buttons X

The Buttons X plugin makes it easy to build great-looking call-to-action buttons for your WooCommerce store. It comes with free extensions and free button packs to help you make a wide variety of buttons quickly and easily.

6. Make the Checkout Painless

To avoid abandoned carts, speedy checkout is a must. Make it easy for shoppers to pay you by making paying painless.

Don’t make customers fill in too many forms and details before they pay. And allow for guest checkout!

Also integrate popular payment gateways into your WooCommerce store. PayPal, Square, and Stripe are some popular gateways.

Dealing With Abandoned Carts

Sometimes, customers add the products to their cart and then leave the website for some reason. You can send them an email reminding them they have an abandoned cart. This is a great way to close a sale you're about to lose because you can include an extra discount, which often leads to a sale.

Using the plugins below, you can navigate abandoned cart communications with customers.

WooCommerce Abandoned Cart Recovery

WooCommerce Abandoned Cart Recovery helps you to recover unfinished orders in your store. The plugin sends a cart recovery email or Facebook message to the customer, reminding them to complete the order.

7. Top-Notch Customer Service

Think about integrating a CRM platform into your WooCommerce store. CRMs are excellent for building relationships with your online store customers. They keep detailed records of transactions and communications, from emails to phone conversation details. In addition, social media is a great space for customers to engage with your online store and the content you put out. It is where you can build your online community.

Check out these articles to learn more about CRM plugins and social plugins available on CodeCanyon:

Customers also need answers instantly so displaying contact buttons on every page of your site is a great idea. Contact buttons that will allow you to respond to them fast on their preferred method of contact.

WhatsApp Click to Chat Plugin for WordPress

WhatsApp WordPress Social Media Messenger Plugin

Embed a click-to-chat WhatsApp button on your site, making it easy for your customers to reach out. You can display multiple accounts and set availability for each account so that the widget is hidden when you are not available for live chat.

All-in-One Support Button and Callback Request

All in One Support Button + Callback Request. WhatsApp, Messenger, Telegram, LiveChat and more...

All-in-One Support Button provides as many contact methods as you want. You can display it on the mobile or desktop versions of your website.

The plugin supports Facebook Customer Chat, WhatsApp, Tawk.to live chat, Intercom, Zendesk chat, Call Me Back, Crisp, VK chat, Skype, Slack, Viber, Telegram, Email, Smartsupp, LiveChat, LiveHelper Chat, and more.

To learn more about buttons, check out the following article:

16 Best Button Plugins for WordPress

Franc Lucas

30 Jun 2022

8. Be Social

Social media integration is an important part of your web presence, for brands, businesses, and individuals. These plugins take the time and effort out of social media strategy by using smart automation, integration, and outreach tools.

Top-Selling Social Media Plugins for 2022 on CodeCanyon

Social media is a powerful way to connect with your customers. Check out the social plugins below to harness the power of social networks.

Facebook Messenger Customer Chat WordPress Plugin

Make connecting with your customers easier and provide a seamless experience for visitors to your WordPress site with the Messenger Customer Chat plugin. Based on Facebook Messenger, this plugin allows customers to contact you for live chat directly through your website.

Messenger Customer Chat automatically loads the recent chat history with each individual, to create a streamlined experience for your customers that allows you to continue the conversation even after they have left your website. No need to capture customers' information for follow-up: just open the conversation in Messenger and continue where you left off! This plugin is a very convenient way for customers to stay in touch. And with each interaction, you build your customer base for future online marketing and outreach.

Flow-Flow WordPress Social Stream Plugin

This WordPress social media plugin lets you combine feeds from 16 sources—including popular social sites like Facebook, Twitter, Instagram, and YouTube—into responsive walls or galleries, so news, photos, videos, and reviews can all be integrated into the same stream. Smart caching means this plugin delivers your stream content without lags, which is especially important when you are pulling from multiple networks. Beautiful templates, hover animation, and lightbox functionality round out this plugin.

9. Reviews Are Sales Magnets: Ask Customers for Reviews

Reviews are social proof. Don't be shy to ask for them. Customer reviews and testimonials offer a space for digital word of mouth. Customers trust the word of other customers who have purchased your product. Their decision to buy will be based on what others who have used your products or services have to say.

Taqyeem

With the Taqyeem WordPress plugin, you can add beautifully formatted star ratings and reviews to your posts, pages, and custom post types. There are plenty of customization options, and it's easy to change the fonts, image, colors, and other style elements.

WooCommerce Photo Reviews

WooCommerce Photo Reviews makes it easy to ask customers to review purchased products. They can even include photos with their reviews. After you edit and publish their review, you can send them a thank-you note and a coupon. You can also import reviews from AliExpress, Loox, and Shopify, or from a CSV file. The plugin supports rich snippets.

10. Build Community, Expand Your Possibilities

A vibrant community helps you expand your streams of income. Decide if a membership model or a subscription model is something you want to add to your store.

11. Embrace the SEO

It doesn't matter how good your online store is if you don't have any visitors. That's where SEO—search engine optimization—comes in. You need good SEO to get visitors to your site.

Best WordPress SEO Plugins on CodeCanyon

Here are some great plugins to help you make the most of your online store through strong SEO.

Premium SEO Pack WordPress Plugin

Attract organic traffic to your site with the Premium SEO Pack, one of the best SEO plugins for WordPress. This plugin packs a punch: the powerful Search Engine Results Pages (SERP), Website Statistics, and Report modules provide a 360-degree view of your website’s SEO strategy. It has a user-friendly interface and is easy to set up.

Rankie: WordPress Rank Tracker Plugin

Rankie is an SEO plugin that helps you track WordPress rankings on Google. It incorporates a powerful keyword research tool that generates keyword lists based on real users’ Google searches, showing you the terms to target to increase traffic to your site.

You can use this plugin to track keywords over time and generate downloadable reports and graphic data to help you or your client analyze and implement the most effective SEO keyword ranking strategy for your website.

WP GeoIP Country Redirect

Does your website generate traffic from different countries and feature multiple page options optimized for viewers from different locations? Make sure to capture your visitors’ attention by getting them to the right page, quickly.

The GeoIP Country WordPress SEO plugin detects the location of your visitors in order to automatically redirect them to the most relevant part of your site, based on their country of origin and a set of rules that you can define on your WordPress admin panel.

This SEO plugin includes a mass redirect feature to send unwanted website traffic away from your site in order to lower your bounce rate and optimize your website’s performance.

Interlinks Manager

One of the most important SEO strategies is to build an effective internal linking structure that is relevant to search engines and feels natural for readers. The Interlinks Manager SEO plugin is a tool to help you develop this structure and increase visits to your website.

Create automated internal links using specific keywords, and analyze and manage internal links through the dashboard in order to ensure an optimized number of links per post. Save time with the Interlinks Suggestion meta box tool to find articles related to the post you are working on. With many more features and ample user controls, this plugin can be modified to perfectly support your website’s specific SEO needs.

12. Build Trust With Security

To ensure customer data is kept safe, your site should use SSL and HTTPS. You can find out how to install an SSL certificate for free here on Envato Tuts+.

How to Install an SSL Certificate to Secure WordPress

Rachel McCollin

23 Mar 2020

To help communicate that your site is secure, an SSL certificate should be prominently displayed. If the certificate is issued and verified by a trusted third-party security company, like Thawte for example, the name of the security company should be prominently displayed.

Bonus Tip: Perform Regular Website Maintenance

Data and junk that build up over time affect the functioning of your website. It only takes a few seconds for customers to jump from a slow-loading website and look for another that has a better experience. Regular maintenance of your website ensures smooth running, fast loading speeds, great user experience, and high customer satisfaction.

Check out this article to learn more:

15 Best Website Cleanup and Maintenance Plugins for WordPress

Franc Lucas

25 Feb 2022

Conclusion

In this post, we looked at customer-centric ways of making your online store more engaging. These tactics, when done well, can help increase your sales and profits.

The following articles will help in your journey to build a profitable WooCommerce store.