Pricing tables are essential elements in any website that sells a range of products or services. If done correctly, they can increase conversion rates. If done badly, they have the opposite effect.
In this course, you’ll learn 12 best practices for planning and designing pricing tables. You'll also see real-world examples of how it’s done well—and not so well.
1.Introduction
1.1Welcome00:45
1.1
Welcome
00:45
1.2What Is a Pricing Table?03:40
1.2
What Is a Pricing Table?
03:40
2.Correct Planning
2.1Be Consistent With the Website’s Design05:42
2.1
Be Consistent With the Website’s Design
05:42
2.2Name Your Plans Suitably02:49
2.2
Name Your Plans Suitably
02:49
2.3Use a Sensible Number of Plans03:44
2.3
Use a Sensible Number of Plans
03:44
2.4Dial Down the Visual Noise05:04
2.4
Dial Down the Visual Noise
05:04
2.5Make the Price Stand Out02:37
2.5
Make the Price Stand Out
02:37
3.Focus on Your Customers
3.1Offer Multiple Payment Options02:32
3.1
Offer Multiple Payment Options
02:32
3.2Highlight One Specific Plan02:19
3.2
Highlight One Specific Plan
02:19
3.3Offer Just the Right Amount of Information02:32
3.3
Offer Just the Right Amount of Information
02:32
3.4Focus on the Benefits to the Customer02:19
3.4
Focus on the Benefits to the Customer
02:19
3.5Make It Easy to Compare the Plans04:17
3.5
Make It Easy to Compare the Plans
04:17
3.6Use a Clear Call to Action02:40
3.6
Use a Clear Call to Action
02:40
3.7Think About Mobile Users03:22
3.7
Think About Mobile Users
03:22
4.Conclusion
4.1The Conclusion02:46
4.1
The Conclusion
02:46
